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The Social CRM: Taming the Wild Child of Big Data and Customer Relationship Management
Prof Janek Ratnatunga In conventional business practice, data was collected as a recording activity with no formal recognition that this data was an [...]
Buying motives – Do you know why do they buy?
Dr Chintan Bharwada Buying motives often overlap. Suppose you just purchased a new jacket. What was your dominant motive in making that purchase? [...]
Seven things you MUST ask your marketing teams
Dr Chintan Bharwada Here’s a list of questions you can ask of their marketing teams for reassurance their allocated spend is justified. IS OUR PLAN [...]
Marketing to Senior Citizens
Dr Chintan Bharwada In comparison to younger people, people in the mature market do this: save/invest more; spend more on luxury products and [...]
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