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8 Common Buyer Motives to Consider for Your Business
Keshan Warakaulle As a sales or marketing manager, it’s essential to know what your buyers want so you can tailor an effective sales strategy [...]
Seven Marketing Questions Teams are Asking
Keshan Warakaulle Today, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain [...]
The Social Purpose: New Holy-Grail of the Marketing – Finance Interface
Prof. Janek Ratnatunga Introduction Consumers increasingly expect brands to have not just functional benefits but also a social purpose. Brands increasingly use a social purpose [...]
Gen Z – The Anxious Generation?
Keshan Warakaulle The familiar pattern of older generations fretting about the young is as old as history. In 1935, Harper’s magazine released a depressing piece saying saying [...]
Advertising’s Unholy Trinity: ‘Clean’, ‘Green’ and ‘Sustainable’
Keshan Warakaulle How much are you influenced by environmentally friendly claims in your purchasing decisions? Marketers are aware that consumers are increasingly taking the product’s [...]
The Social CRM: Taming the Wild Child of Big Data and Customer Relationship Management
Prof Janek Ratnatunga In conventional business practice, data was collected as a recording activity with no formal recognition that this data was an [...]
