8 Common Buyer Motives to Consider for Your Business
Keshan Warakaulle As a sales or marketing manager, it’s [...]
Seven Marketing Questions Teams are Asking
Keshan Warakaulle Today, marketers have a lot on their minds. [...]
The Social Purpose: New Holy-Grail of the Marketing – Finance Interface
Prof. Janek Ratnatunga Introduction Consumers increasingly expect brands to have [...]
Gen Z – The Anxious Generation?
Keshan Warakaulle The familiar pattern of older generations fretting about [...]
Advertising’s Unholy Trinity: ‘Clean’, ‘Green’ and ‘Sustainable’
Keshan Warakaulle How much are you influenced by environmentally friendly [...]
The Social CRM: Taming the Wild Child of Big Data and Customer Relationship Management
Prof Janek Ratnatunga In conventional business practice, data [...]
