Our Vibes

ProfiDigital has a powerful team that combines creatives, techies and strategists that combine globally via our Melbourne office to work on the goals of our clients. Driven by data, we put together smart, multi-channel approaches for the businesses we work with, that integrates the channels we know will deliver the right results. Together we create ‘good vibrations’.

Since our inception in 1997, the focus has always been profit driven marketing strategies. With offices in Melbourne, Los Angeles, Mumbai and Colombo, the Profitable Marketing Group has always dedicated its marketing strategies to generate the most profitable outcomes in terms of quality, cost, time, and innovation. This approach has generated real results and widespread industry recognition.

ProfiDigital also combines its unique finance and management accounting knowledge to its targeted integrated marketing solutions, to provide a 360-degree strategy for achieving sustainable long-term profitability for clients.

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OUR INSPIRATION

Prof Janek Ratnatunga

Janek has been associated with the Profitable Marketing Group since its inception. Amongst the many positions he has held in business and academia is as CEO of Institute of Certified Management Accountants, Digital Marketing Analysts at Data Management Systems and Chartered Accountant with KPMG. He also holds or has held a number of directorships in listed and private companies worldwide.

He has held senior appointments at the University of Melbourne, Monash University and the Australian National University in Australia; and the Universities of Washington, Richmond and Rhode Island in the USA.

Amongst his many qualifications are an MBA and PhD from the University of Bradford and a Graduate Diploma in Marketing from the Chartered Institute of Marketing (UK).

He is a foremost author on issues on the accounting marketing interface. His published books in marketing include: Financial Controls in Marketing: The Accounting-Marketing Interface and Accounting for Competitive Marketing. He has also published in scholarly journals such as the European Journal of Marketing, Australasian Marketing Journal; Pricing Strategy & Practice: An International Journal, The Journal of Sports Marketing and Sponsorship and the Journal of Advertising.

Keshan Warakaulle

Keshan has over 19 years of experience in the Fast-Moving Consumer Goods Market, successfully increasing brand and product visibility on a global scale, covering Australia, New Zealand, Europe, Asia, the Middle East, and North America. With a bachelor’s degree in economics and an MBA from the University of Wales, he possesses strong business skills and a sharp analytical mind. Additionally, Keshan is a Management Accountant and a member of CMA-ANZ.

Clive de Silva

A results driven marketing professional with 15 years’ experience delivering end to end marketing, digital marketing and event management solutions for brands in various industries. With a bachelor’s degree in international business from La Trobe University, he has a proven ability to develop and implement effective strategies and possesses and innovative mindset.

Our Experts