Brands can fall behind with outdated design and outdated message.
ProfiDigital specialises in rebranding by both undertaking independent research and by obtaining from the client as to where they think the brand is at. This research is done to thoroughly understand the client’s product or service, its position in the market, and to identify the competition.
We then have an in-depth discussion with the client about where there is a disconnect, if any, between the client’s perception of the brand, and where our market research indicates where its positioning is currently. We report on what is working and give an honest assessment on market reality. There are times that we have reported that the current brand and its message is working as intended, and that no re-branding is required.
If re-branding is required, we then suggest what image the brand should move away from, and what design and message it should take, to ensure we can differentiate the brand and give it the highest level of desirability.
We then provide two (maximum of three) primary design directions to the client. We do not undertake multiple design concepts that have had little time spent on each. Each of these directions have mock-ups included to show how the logo, colour palette, font selection and imagery style all work cohesively.
After we develop consensus with the client as to its Re-branding strategy, we define the primary value proposition and brand values, to provide a unified blueprint for all communications, which details the key target audiences and ensures all messaging and design is effective in its resolve.
Together we refine a chosen concept and then supply the finished files that the client can use online or in print. This ensures a consistent brand and keeps all suppliers and team members on the same page with how the brand should communicate. It also ensures that the logo is not mistreated but is always used correctly and maintains maximum impact now and into the future.
