Most companies confuse marketing strategy and digital marketing strategy. They complement each other but are not the same.
A marketing strategy is a plan for reaching a specific marketing-related goal (or goals) in a focused and achievable way. In helping clients develop a marketing strategy ProfiDigital takes into consideration what the client’s business is currently doing well and what is missing with regards to the objective set, in order to have a successful implementation.
Depending on the scale of the business, a company’s digital marketing strategy may include several moving parts, each with different goals. With that said, working on a marketing strategy can become daunting at time, even for seasoned marketers. This is where ProfiDigital comes in.
ProfiDigital works with its clients in:
- Publishing a blog.
- Advertising on specific social media platforms (e.g. Facebook Ads or Instagram Ads).
- Offering free educational resources
- Search engine optimisation of digital content.
- Creating giveaways and/ or contests.
- Testing different campaign types to determine what works best for its audience.
- Organising a webinar.
- Producing a podcast.
- Creating an email campaign.
