Performance Measurements

Digital Marketing Metrics and KPIs are values used by marketing teams to measure and track the performance of their marketing campaigns. Digital marketing teams use a number of tools to promote their services and products, and tracking the results can often be time consuming and difficult. By creating specific digital marketing KPIs, it is easy to determine targets and goals and measure performance based on those values.

Tracking digital marketing metrics and KPIs gives a company’s marketing team a real-time view into campaign performance. Using a dashboard to display its digital marketing analytics can help the marketing team take make more data driven decision and help the business grow.

ProfiDigital will advise companies on how to measure the most important components of its digital marketing project, by ensuring that before executing, a solid foundation is laid down to measure its success.

Many marketers wonder if a company’s efforts were worth it later or speculate over whether it has done a good job. These metrics will assist in answering these and other questions, provide proof, and cheer a company on to greater altitudes.

The metrics a company will want to track will actually be dependent on its most important goals for a project or campaign. Although all projects are different, here are some Digital Marketing Metrics and KPIs that ProfiDigital can help companies to track on a dashboard: