UX Design
User experience (UX) design is where we find out how a client’s product or service can solve a user’s needs or wants. Most of the process is done by researching a client’s customers and making its products or services relatable to their needs.
In an economy that gives consumers more choice and transparency than ever before, providing an optimised user experience (UX) is critical for the success of organisations. That means ensuring every touch point between your brand and the user should be a positive one that encourages them to take the action you want – increasing conversions and boosting sales.
UI Design
User interface (UI) design is the process designers use to build interfaces in software or computerized devices, focusing on looks or style. Designers aim to create interfaces which users find easy to use and pleasurable. UI design refers to graphical user interfaces and other forms.
Today a client’s website is the portal to the its universe. In UI Design the information gathered from UX design is translated into game-changing strategies to design a client’s webpage and/or unlock untapped streams of high-value traffic and direct them to a client’s website to make its brand the stand-out choice in the market. By responding to shifting customer behaviour across the essential platforms and carrying out in-depth research to understand a client’s landscape to the finest detail, ProfiDigital can boost a client’s digital presence and search rankings – in order to benefit from proven traffic generation strategies.
The UX and UI team at specialises in designing and building a seamless user journey, making sure the user experience is as good as it can be at every single stage. Taking your audience from someone that’s unfamiliar with your brand and turning them into a valuable customer, we curate an environment that drives traffic, sales and retention, for lower CPCs and to maximise the value of each visitor.
