In digital marketing, and web analytics conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO.
Most digital marketing companies are not satisfied with their conversion rates. A primary issue faced by most marketing managers and CEOs is the need to shift their focus from vanity metrics and surface digital performance to actual profitable sales. Campaign monitoring and optimisation can be time-consuming, taking away from what really matters: revenue and profit.
ProfiDigital helps companies take back control of their campaign and reach their real goals. We take over the ownership of campaigns and ensure they are optimised for conversions, to generate value-adding traffic and obtain a desirable return on investment. With the aim to make a client’s website more effective, by implementing CRO as a long-term strategy that is based on user data that is essential for an organisation’s growth.
